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            <title><![CDATA[Make Every Shipment a Branded Upselling Opportunity]]></title>
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            <pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[Advanced Tracking offers best-in-class features like estimated delivery dates, custom branding, and SMS/email notifications.]]></description>
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            <title><![CDATA[Bolster Security and Improve Performance: EasyPost Now Supports FedEx Multi-Factor Authentication (MFA)]]></title>
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            <pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[FedEx shippers can now set up their Multi-Factor Authentication (MFA) through EasyPost. MFA grants better performance, tighter security, and access to FedEx REST APIs.]]></description>
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            <title><![CDATA[AI-Powered Shipping With Luma]]></title>
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            <pubDate>Mon, 11 Aug 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[Luma’s AI-powered label purchasing is now self-serve for all EasyPost shippers; no need to talk to a salesperson to get started.]]></description>
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            <title><![CDATA[14 Critical Tips for Effective Ecommerce Website Optimization]]></title>
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            <pubDate>Fri, 08 Aug 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[A great website is the heart of any successful ecommerce business. Here are 14 critical optimizations to boost conversions and customer satisfaction.]]></description>
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            <title><![CDATA[From Meh to Memorable – How To Level Up Your Delivery Experience]]></title>
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            <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[Create a smooth delivery experience through timely updates, clear communication, and flexible options to reduce costs and customer complaints.]]></description>
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            <title><![CDATA[What the WISMO? How To Keep Visibility Gaps From Scaring Customers Away]]></title>
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            <pubDate>Mon, 04 Aug 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[When customers don’t know where their package is, WISMO (“Where is my order?”) tickets surge, your support team drowns, and customer trust slips through your fingers.]]></description>
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            <title><![CDATA[Direct Connection to Your Users Through the Forge Customer Portal]]></title>
            <link>https://www.easypost.com/blog/2025-07-31-direct-connection-to-your-users-through-the-forge-customer-portal</link>
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            <pubDate>Thu, 31 Jul 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[Forge customers will be able to access the customer portal, a premade brandable user interface that allows Forge customers to connect with their users.]]></description>
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            <title><![CDATA[Before You Buy That Label! Get a Full Surcharge Breakdown With EasyPost]]></title>
            <link>https://www.easypost.com/blog/2025-07-29-before-you-buy-that-label-get-a-full-surcharge-breakdown-with-easypost</link>
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            <pubDate>Tue, 29 Jul 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[EasyPost will offer itemized surcharge visibility upon rating for FedEx, UPS, USPS, DHL eCommerce, and Canada Post.]]></description>
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            <title><![CDATA[Best Shipping Label Printer for Small Businesses]]></title>
            <link>https://www.easypost.com/blog/2025-07-28-best-shipping-label-printer</link>
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            <pubDate>Mon, 28 Jul 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[Find the best shipping label printer for small businesses and explore how EasyPost simplifies bulk label creation and shipping.]]></description>
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            <title><![CDATA[How Modern Brands Are Future-Proofing Their Shipping Tech for Peak]]></title>
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            <pubDate>Wed, 23 Jul 2025 00:00:00 GMT</pubDate>
            <description><![CDATA[A full 88% of businesses say their legacy systems are holding them back from growth and efficiency. In Peak 2025, those cracks can turn into margin losses, delivery delays, and customer churn.]]></description>
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